Organize your webshop logically with categories and strategic product placement
When a hungry customer opens your webshop, every second counts. If they have to search for that one specific burger or cold drink, they are likely to give up. A logical layout is the difference between a quick order and a lost customer. With Jimani’s smart category settings, you can ensure that your digital menu works just as intuitively as a physical menu, but faster.
The power of logical categories
Categories are the ‘hooks’ of your webshop. In Jimani, you can easily create groups such as Appetizers, Pizzas, Pastas, Drinks or Desserts.
- Focus on convenience
Avoid choice stress. This is crucial to ensure that guests do not drop out during the booking process due to an unclear menu. - Relevance
For recreation companies, you can create categories such as ‘Breakfast service’.
Strategic product placement: Entice your customer
Not every product is equally important. Some dishes have a higher margin, while others are popular for attracting new customers. With Jimani, you have control over the order:
- Best sellers at the top
Put popular dishes in sight. You can also generate more restaurant revenue by placing combination bookings or deals directly at the top. - Suggestions and promotions
Use a special ‘Recommended’ or ‘Deals of the week’ category to draw attention to specific products.
Visual support
In the food sector, people eat with their eyes. Jimani offers the possibility to add images to each category and product. A well-organized category with attractive photos not only increases conversion, but also creates a professional appearance that inspires confidence in the consumer.
Conversion through overview
A clear shop gives you as an entrepreneur more grip on your business operations with financial reports. You can see which category performs best. You can also optimally set the personnel rights and user managementr so that your team can easily adjust prices or product orders based on the current stock.
Once the customer has chosen from your logical categories and paid via the secure Mollie payment link, an automatic email provides the final confirmation of the order.