Upselling in the Activities Industry: Increase Revenue with Extra Products
In the leisure and activities industry, a booking is often more than just a ticket for an outing. It is the beginning of a memory. Yet, many entrepreneurs miss opportunities to increase the value of a booking. By cleverly using additional products, you create a win-win situation. We are definitively eliminating software silos by managing your tickets and extras in one system.
Why upselling is essential for your business
Many guests are in a ‘yes-mode’ during the booking process. They are looking forward to their outing and are willing to spend that little bit extra for a complete experience at that moment. Upselling is therefore not ‘pushy sales’, but offering relevant extras:
- Increased margin
You have already made the costs for recruiting a guest; extra products are pure profit optimization. - Higher guest satisfaction
Guests appreciate being able to arrange things in advance, such as a packed lunch or extra equipment. - Operational peace
The more guests order in advance, the better you can plan your stock and staff.
Strategies for effective upselling
The secret lies in relevance. Offer products that logically connect to the activity. This is a smart way to generate more restaurant revenue through combination bookings or offer extra services.
- Convenience and comfort
Reserve a locker in advance, rent a towel for a water activity, or offer a rain poncho in changeable weather. - Food and drinks
Add a snack board, a picnic basket, or a beverage package directly to the booking. - Souvenirs and extras
Think of an official T-shirt, an action photo of the day, or an extra bag of food for a zoo activity.
The role of a smart booking system
To use upselling effectively without it costing you extra administrative work, an integrated system is indispensable. Platforms like Jimani fully automate this process.
- Adding products in the flow
During online booking, the guest receives suggestions for extra products that match their activity. - Real-time stock management
Do you sell merchandise or specific extras? The system keeps track of exactly what is in stock, so you never have to sell ‘no’. - Combination bookings
With Jimani, you can book an activity including dinner in one single transaction via the secure Mollie payment integration. This also helps prevent no-shows by using (partial) prepayments. - Webshop integration
Also offer products separately via an integrated webshop, so that guests can still order something after their visit.
What this means for your company
The trend in the leisure sector is shifting from individual tickets to complete packages. By cleverly integrating upselling into your online booking process, you eliminate the software silos and bring everything together in one place. The result? A guest who is completely unburdened and a company that gets the most out of every booking.
