Data is the new fuel: Know your peak and off-peak hours

Many entrepreneurs run their business based on gut feeling. Sometimes that feeling is right, but more often there are patterns in your occupancy that you don’t see with the naked eye. In the modern business world, data is the new fuel.

In the modern business world, data is the new fuel. An all-in-one reservation platform like Jimani quietly collects a wealth of information about your business. Those who learn to read that data stop guessing and start winning.

From gut feeling to hard facts

When reservations come in manually or through separate systems, it is almost impossible to see the big picture. You are too busy with the issues of the day. A central platform converts all those separate bookings into clear statistics.

Personnel is one of your biggest expenses. Nothing is more annoying than three employees twiddling their thumbs during an unexpected dip, or one stressed employee who cannot handle the influx during a peak.

• The data solution
  Your dashboard shows exactly at which hours and days the demand is highest. You can adjust your planning to the hour. This saves labor costs and increases the quality of service.

Do you see in your statistics that your padel courts are structurally only 20% occupied on Wednesday mornings? That is an opportunity, not a problem.

• The data solution
  Use this knowledge to launch an ‘early bird’ promotion or offer a specific package for those hours. Because you know when the valley falls, you can conduct much more targeted marketing instead of shooting with hail.

When do your customers prefer to book? Is that three weeks in advance or last-minute on the day itself? And what type of customer books which activity?

• The data solution
  If you see that 80% of your bowling alleys are booked last-minute late in the evening, you can increase your marketing budget for that day around lunchtime, exactly when people are making their evening plans.

Steering on results with Jimani

The great thing about an all-in-one system is that all information comes together in one place. You don’t have to be a data analyst to reap the benefits. In the Jimani dashboard you will see in simple overviews:

• The occupancy rate
  How efficiently are your courts, tables or chairs used?
• The turnover per channel
  Which channels perform best? Don’t forget to check if there are conversion killers in your booking process that are depressing sales.
• Customer retention
  How many guests return more than once?

Conclusion: Grip on your future

Doing business with data means that you are no longer running after the facts, but letting the facts work for you. By making decisions based on statistics instead of assumptions, you work more efficiently, lower your costs and increase your turnover.

Moreover, by combining data from different corners of your business, such as catering and leisure, it is easier to generate more restaurant sales through combination bookings.