Upselling in the Activities Industry: Increase Revenue with Extra Products
In the leisure and activities industry, a booking is often more than just a ticket for an outing. It is the beginning of a memory. Yet, many entrepreneurs miss opportunities to increase the value of a booking. By cleverly using additional products, you create a win-win situation. We are definitively eliminating software silos by managing your tickets and extras in one system.
Why upselling is essential for your business
Many guests are in a ‘yes-mode’ during the booking process. They are looking forward to their outing and are willing to spend that little bit extra for a complete experience at that moment. Upselling is therefore not ‘pushy sales’, but offering relevant extras:
- Increased margin
You have already made the costs for recruiting a guest; extra products are pure profit optimization. - Higher guest satisfaction
Guests appreciate being able to arrange things in advance, such as a packed lunch or extra equipment. - Operational peace
The more guests order in advance, the better you can plan your stock and staff.
Strategies for effective upselling
The secret lies in relevance. Offer products that logically connect to the activity. This is a smart way to generate more restaurant revenue through combination bookings or offer extra services.
- Convenience and comfort
Reserve a locker in advance, rent a towel for a water activity, or offer a rain poncho in changeable weather. - Food and drinks
Add a snack board, a picnic basket, or a beverage package directly to the booking. - Souvenirs and extras
Think of an official T-shirt, an action photo of the day, or an extra bag of food for a zoo activity.
The role of a smart booking system
To use upselling effectively without it costing you extra administrative work, an integrated system is indispensable. Platforms like Jimani fully automate this process.
- Adding products in the flow
During online booking, the guest receives suggestions for extra products that match their activity. - Real-time stock management
Do you sell merchandise or specific extras? The system keeps track of exactly what is in stock, so you never have to sell ‘no’. - Combination bookings
With Jimani, you can book an activity including dinner in one single transaction via the secure Mollie payment integration. This also helps prevent no-shows by using (partial) prepayments. - Webshop integration
Also offer products separately via an integrated webshop, so that guests can still order something after their visit.
What this means for your company
The trend in the leisure sector is shifting from individual tickets to complete packages. By cleverly integrating upselling into your online booking process, you eliminate the software silos and bring everything together in one place. The result? A guest who is completely unburdened and a company that gets the most out of every booking.
Customers about Jimani
Smooth Restaurant Management
At Jongleert Restaurant, part of the Scalda school group, we are very pleased to use Jimani. This system enables us to m[..] Read more
Smooth Restaurant Management
At Jongleert Restaurant, part of the Scalda school group, we are very pleased to use Jimani. This system enables us to manage reservations for our student-run restaurants quickly and easily. Thanks to Jimani, the reservation process runs smoothly and efficiently.
Incredibly Useful Program
Jimani is an incredibly useful program because it can combine both activity and table reservations into one. They collab[..] Read more
Incredibly Useful Program
Jimani is an incredibly useful program because it can combine both activity and table reservations into one. They collaborate with you and are very flexible. This, combined with a well-organized program, makes us very satisfied!
Great for Padel Courts
Jimani is an excellent system for booking padel courts, tennis courts, and children’s parties. It offers the conve[..] Read more
Great for Padel Courts
Jimani is an excellent system for booking padel courts, tennis courts, and children’s parties. It offers the convenient option of combining both the sporting activity and, for example, a table in one reservation. In addition, the team is very flexible and happy to help you. That ensures that we are satisfied!
Very User-Friendly
Jimani is a clear and user-friendly reservation system that can easily be adjusted to your own preferences. When we want[..] Read more
Very User-Friendly
Jimani is a clear and user-friendly reservation system that can easily be adjusted to your own preferences. When we want to add something new, they provide expert advice!
Perfectly Matches Our Offerings
We use Jimani because it fully aligns with our offerings. It is also clear that it was developed by people from the hosp[..] Read more
Perfectly Matches Our Offerings
We use Jimani because it fully aligns with our offerings. It is also clear that it was developed by people from the hospitality industry. It’s easy to make and adjust a reservation, and in the end, you have a clear overview! Adjustments in the system itself are also resolved quickly and carefully, which is ideal!
