Increase Revenue at Holiday Parks by Implementing Combination Bookings

As a manager or owner of a holiday park, you know that revenue doesn’t just come from renting out accommodations. The real profit often lies in the ‘recreational extras’: the restaurant, bike rental, bowling alley, and wellness center. Yet, many of these facilities remain underutilized because guests simply don’t know what is available at what time. With Jimani, you break through this invisibility. In this blog, we delve into the world of combination bookings and explain how one central system is the key to higher spending per guest.

What are combination bookings?

Combination bookings are smart suggestions that a guest receives directly during the digital reservation process, a smart way of “cross-selling.” Instead of a guest having to search for an activity on different pages, the Jimani widget presents relevant options based on the current booking. These are smart cross-selling options that can significantly increase revenue per guest; in practice, we see increases of up to 38%.

Imagine: A guest reserves a table in the restaurant for tomorrow evening at 6:30 PM via the widget on your website. Directly in the same screen, the guest sees that a padel court is still available at 9:00 PM, or that there is still room for laser tag at 5:00 PM. The result? The guest thinks: “What a great idea, I’ll book that right away!”, and your revenue increases with one click.

Why combination bookings increase revenue

Offering combinations does more than just sell an extra activity. Thanks to Jimani’s central platform, you optimize the entire business operation on four fronts:

• Direct increase in average spending
  By showing smart suggestions at the right time (precisely when the guest is in the ‘booking flow’), you easily increase spending. Guests are reminded of extras that make their stay more complete.
• Optimal utilization of facilities
  Do you deal with off-peak hours in the wellness center, or are the electric bikes often unused in the storage during the week? By offering these facilities as a ‘smart extra’ with a table reservation, you fill gaps in the schedule that would otherwise remain empty. This makes every square meter of your park profitable.
• Smart distribution of crowds
  With Jimani, you maintain control. You can use specific combination bookings to encourage guests to book at quieter times. This prevents peak crowds and overloads on your staff, which benefits efficiency.
• Improved guest experience
  For the guest, a combination booking feels like pure service instead of a sales trick. No hassle with filling in data again and again or calling the reception; everything is arranged in one go. This digital convenience lowers the barrier to book extras and increases satisfaction.

Separate systems do not work together

Many parks still work with fragmented software: a system for accommodations, a separate calendar for the tennis court, and a separate POS system for the catering industry. These systems do not ‘talk’ to each other. As a result, management misses the overall picture, and the guest misses the opportunity to easily book extras.

Jimani’s solution brings everything together in one platform. Whether it’s a luxury suite, a pitch, a wellness treatment, or a takeaway meal: everything is linked to the guest and the accommodation. This gives you unique insights: a family in a 6-person bungalow has different needs than a couple in a hotel suite. Jimani recognizes this and offers the right combinations.

Steering based on data

Door je volledige aanbod via het platform van Jimani te laten lopen, verzamel je waardevolle managementinformatie. Je krijgt antwoord op vragen zoals:

• Which activities are most often combined with a restaurant visit?
• What is the influence of the length of stay on the use of the facilities?
• Which accommodation types generate the highest revenue in the catering industry?

With the data from Jimani, you can adjust your pricing strategy and marketing weekly for optimal results. Jimani’s combination bookings are the shortest path to a more profitable holiday park and a guest who enjoys ultimate convenience.