Increase your average order value by adding smart supplements
In the food sector, profitability is about more than just the number of customers; it’s mainly about the value of each individual order. How do you ensure that a customer who comes in for a burger also opts for extra cheese and that one special dipping sauce? The secret lies in the power of supplements. With this, we definitively eliminate software silos by managing all your product options in one system.
What are supplements in Jimani?
Supplements are the extra choices or additions that you link to a main product. Instead of a static menu, you create an interactive experience where the customer puts together their own meal. In the Jimani software, you set this up in three simple steps:
- Choice groups
Offer options such as the cooking of the meat or the size of a menu. - Additions
Let customers choose extra ingredients for an additional charge, such as bacon, avocado, or an extra patty. - Sauce and side dishes
With every main course, always ask if the customer wants a side dish. This is a smart way to generate more restaurant revenue through combination bookings.
Automatic upselling without being intrusive
The great thing about a digital webshop or kiosk is that the system never forgets to offer the extra options. Where staff sometimes forget to ask during a busy rush: “Would you like cheese on that too?”, the Jimani platform always does.
- Enticing visuals
By adding a photo to a supplement (for example, golden-yellow fries with truffle mayonnaise), customers are more easily tempted to spend the extra euro. - Suggestive selling
When a customer puts a product in their basket, the system can immediately show relevant combinations that complete the experience.
Mandatory vs. optional choices
With Jimani you have complete control. Mandatory choices streamline your process, because you never have to guess preferences again. This is crucial, because why a tight schedule determines the ultimate guest experience, starts with correct order processing. Moreover, you prevent guests from dropping out during the booking process due to ambiguity about the product.
- Mandatory choices
This streamlines your process in the kitchen, because you never have to guess the customer’s preferences again. - Optional extras
This is where you grab pure profit. Small amounts from €0.50 to €2.00 per supplement seem negligible to the customer, but on hundreds of orders per week, this adds up enormously to your margin.
Personalization increases customer satisfaction
Supplements are not just about money; it’s also about service. Customers greatly appreciate having control over what they eat. By combining labels and tags with supplements (for example: “Choose your gluten-free sandwich here (+€1.50)”), you offer an inclusive experience for guests with specific dietary requirements. They find what they are looking for faster and are happy to pay a little extra for that specific service.
Flawless processing in the kitchen
A common problem with manual upselling is that the kitchen overlooks the extra wishes. With Jimani, this is a thing of the past. Each selected supplement is clearly and structurally displayed on the kitchen voucher or kitchen screen. The cook sees exactly what needs to be added, which minimizes the chance of recovery costs and dissatisfied customers.
Turn every product into a sales opportunity By making smart use of the supplements function within Jimani, you change a simple order into a valuable order. You help your customers create their perfect meal and at the same time build a healthier margin for your company.
